On January 1, 2020, the California Consumer Privacy Act of 2018 (CCPA) will take effect. NextRTB makes sure that our products and services comply with legislative and regulatory requirements and thus we fully comply with CCPA as well as with GDPR.
SUPPLY SIDE PARTNERS
If you are connected to a NextRTB service as a supply side partner, we have executed with you a commercial agreement and a data protection addendum that describe the service that NextRTB provides you and instruct NextRTB to process personal data, on your behalf, as part of our provision of the service. For the purposes of the CCPA, the data that NextRTB Collects on behalf of its suppliers may include Personal Information of end users.
With all that said, you are a Business Partner and NextRTB is your Service Provider.
Your sharing of Personal Information related to your Consumers with NextRTB, and NextRTB’s Collection of Personal Information related to your Consumers, are done strictly and as necessary to facilitate NextRTB’s provision of the service.
Next RTB provides you with a service and pays you a share of revenue collected by NextRTB from Demand Side Partners, including DSPs, ad networks and direct advertisers for the purchased advertisement space inventory on your mobile application or website pursuant to the terms of your agreement with NextRTB.
Legal disclaimer: NextRTB does not receive from you and you do not pay NextRTB any monetary or other valuable consideration for making Personal Information available to NextRTB.
You can provide your application or website visitors and users with “Do not sell my personal information” option, then notify us and NextRTB will cease collecting and using, on your behalf, Personal Information related to the opted-out end-users, except for permissible uses under the CCPA. It is your sole responsibility and liability, as a Business Partner, to decide if the opt-out option is required, pursuant to the CCPA and to instruct NextRTB accordingly.
All NextRTB partners are required to agree to NextRTB’s CCPA Addendum for Suppliy Side Partners which is available at your first sign in. If Supply Side Partner will not accept this Addendum, NextRTB will not provide any services related to this account.
DEMAND SIDE PARTNERS
Services: NextRTB Marketplace; NextRTB DSP.
As a NextRTB demand side partner, you have executed with us a commercial agreement and a privacy and information security addendum or a data processing addendum that describe NextRTB’s service. The agreement and addendum also set the terms for your use of Personal Information related to end-users that NextRTB makes available to you, so that you could purchase ad inventory on NextRTB Supply Side Partners’ mobile applications or websites and serve targeted or contextual advertisements to them.
Under the General Data Protection Regulation (GDPR), NextRTB is a data processor on behalf of its supply side partners. NextRTB’s processor position does not limit you from processing such personal data based on your independent lawful ground of processing such data as an independent data controller. In a similar manner, under the CCPA, NextRTB, as a Service Provider of its supply side partners, makes Personal Information available to you via the NextRTB service, so that you could purchase the advertisement space inventory on NextRTB’s supply side partners’ mobile application or website and serve targeted advertisements. According to your commercial agreement with NextRTB, you pay NextRTB the purchase price of such advertisement space inventory, advertisement impression or a fee for using such service, to facilitate the serving of your ads on the supply side partners’ advertisement space inventory.
Legal disclaimer: You do not pay NextRTB or provide NextRTB with any other valuable consideration for the making of Personal Information available by NextRTB to you, to support NextRTB’s position as the supply side partners’ Service Provider.
Under the CCPA Addendum, you are requested to make sure that you use the Personal Information that NextRTB transfers to you, strictly as necessary to facilitate NextRTB’s function as a Service Provider on behalf of NextRTB’s supply side partners – end-users. NextRTB’s agreement with you, including the CCPA Addendum, does not limit you from using Personal Information related to your own end-users, as a Business Partner, subject to the provisions of the CCPA.
If you wish to provide your Consumers with a “Do not sell my personal information” option on your application or website’s Homepage, then following your notification, NextRTB will cease collecting and using on your behalf Personal Information related to the opted-out end-users, except for permissible uses under the CCPA. It is your sole responsibility and liability, as a Business, to decide if the opt-out option is required, pursuant to the CCPA and to instruct NextRTB accordingly.
All NextRTB demand side partners are required to agree to NextRTB’s CCPA Addendum for Demand Side Partners which is available at your first sign in. If Demand Side Partner will not accept this Addendum, NextRTB will not provide any services related to this account.
END-USERS RIGHTS
NextRTB will follow your instructions to delete Personal Information, according to the deletion details that you transfer to us together with the deletion request (e.g. a specific Ad ID), following a Verifiable User Request, unless NextRTB concludes that it is necessary for NextRTB to maintain such Personal Information for one or more permitted purposes under the CCPA (for example, to detect fraudulent or illegal activity or to prosecute those responsible for these activities).
As a Business Partner, it is your responsibility to send us Verifiable User Requests only and it is your discretion whether to accept or deny any deletion request, based on the provisions of the CCPA.
Please contact our Privacy Policy team for details and guidance on how to transmit the deletion requests to NextRTB. Check your email, that you have used to register to receive our services for updates and detailed instruction. CCPA related emails are tagged: “NextRTB CCPA Inquiry”.
NextRTB Privacy and Cookies Policy is adapted to comply with CCPA regulations.
If you have any questions related to NextRTB’s CCPA compliance efforts, please contact our Privacy Team at: contact@nextrtb.com